- February 29, 2024
- Company formation
E-Commerce License Abu Dhabi: Your Gateway to Selling Online in the UAE
The way people shop in Abu Dhabi is changing. From groceries and fashion to gadgets and consulting services, customers now expect everything to be one click away. If you want to tap into this growing demand, you need the right legal foundation: a proper ecommerce license in UAE that allows you to sell online with confidence.
In Abu Dhabi, this usually means obtaining an E-Commerce License (Tajer Abu Dhabi / E-Trade License) issued by the Department of Economic Development (ADDED), a flexible option for startups, home businesses, and established companies adding an online sales channel.
This guide breaks down what an ecommerce business license is, who needs it, how to apply, and how Al Tawakkal can support you at every step.
What Is an E-Commerce / E-Trade License in Abu Dhabi?
An ecommerce license (often referred to as the e-trade or Tajer Abu Dhabi license) is a legal permit that allows you to sell products or services online within the UAE. It covers online selling through:
Social media platforms (Instagram, WhatsApp, TikTok, Facebook, etc.)
Marketplaces (Amazon, Noon, etc.)
Your own website or mobile app
With a valid UAE e-commerce license, you can:
Legally promote and sell your products or services online
Use your license number and official e-commerce mark on your website
Open a bank account, sign contracts, and invoice customers under your trade name
Whether you are a home-based seller, a freelancer, or an existing company, an ecommerce license in UAE is the tool that transforms your activity from “informal online selling” to a recognised, compliant business.
Who Needs an E-Commerce License to Sell Online?
A common question is: “What license do I need to sell online in UAE?”
In most cases, if you are regularly selling goods or services online to customers in the UAE, you should have an online selling license in UAE (e-commerce trade license) linked to a trade name. This applies if you are:
Selling physical products (fashion, electronics, cosmetics, handmade items, home décor, etc.)
Providing online services (consulting, digital marketing, design, coaching, training, etc.)
Running a home-based business that sells through social media
An existing shop or company adding an online store as an extra sales channel
Even if you start small taking orders via DM and delivering locally it is safer to operate under a proper ecommerce business license so that you can:
Avoid fines or penalties for unlicensed commercial activity
Build trust with customers who prefer dealing with registered businesses
Access payment gateways, logistics partners, and marketplaces that require a license
Step-by-Step: How to Get an E-Commerce License in Abu Dhabi
Here’s a simplified overview of how to get e commerce license in UAE, with a focus on Abu Dhabi:
1. Define Your Business Activity and Model
Decide what you will sell: products, services, or both
Identify your primary platform: website, mobile app, or social media
Choose the right activity under the official list (e-commerce, online marketplace, online services, etc.)
This step is crucial because your activity must match what appears on your ecommerce license.
2. Choose Your Legal Structure
Common options include:
Sole Establishment: Ideal for solo entrepreneurs and freelancers
Limited Liability Company (LLC): Better for partners and growing brands
Branch of an Existing Company: For businesses that already operate offline and are adding an online channel
Your structure affects ownership, liability, and sometimes banking and taxation.
3. Decide Mainland or Free Zone
For Abu Dhabi-focused online business and social media selling, a mainland e-commerce license (Tajer Abu Dhabi) is often the best choice.
For regional / international e-commerce, a free zone license may be more suitable.
Al Tawakkal can review your plans and recommend the most cost-effective ecommerce license in UAE route.
4. Reserve Your Trade Name
Choose a trade name that:
Reflects your brand
Respects naming rules (no offensive words, political or religious terms, etc.)
Can be used as a domain name for your website (if you plan one)
This name will appear on your Abu Dhabi e-commerce license and business documents.
5. Apply for Initial Approval
Submit an application to the relevant authority (e.g. ADDED for Abu Dhabi mainland) with basic details about:
Owner(s)
Business activity
Legal form
If everything is in order, you receive an initial approval allowing you to move forward with completing the rest of the requirements.
6. Prepare Required Documents
Typical documents for an ecommerce license in UAE include:
Passport copies of all owners / partners
Passport-sized photographs
UAE visa or entry stamp copy
Emirates ID copy (if applicable)
Proof of address or tenancy contract (in some cases)
Any additional approvals based on specific activities
Authorities may request extra documents depending on your business model, so it is useful to work with a consultant who knows the current requirements.
7. Final Application & License Issuance
Once documents are ready, you:
Submit the final application to ADDED or the free zone authority
Pay the government fees for your ecommerce business license
Receive your UAE e-commerce license once the application is approved
In many cases, if all documents are in order, this can be completed within a relatively short time frame.
Documents Commonly Required for an E-Commerce License
While requirements may vary slightly by structure and activity, you should be ready with:
Copies of owners’ or partners’ passports
Passport-sized photo(s)
Copy of current visa status or entry stamp
Emirates ID copy (if available)
Trade name reservation / initial approval
Any additional NOCs or approvals if required by the activity
Al Tawakkal helps you prepare, check, and submit all documents correctly so you don’t face rejections or repeated visits.
Benefits of Getting an E-Commerce License with Al Tawakkal
When you partner with Al Tawakkal to obtain your ecommerce license UAE, you gain more than just paperwork support. You benefit from:
Clear guidance on what license you need to sell online in UAE based on your exact business model
Assistance in choosing the right legal structure and jurisdiction (mainland vs free zone)
Support with trade name reservation, initial approvals, and final license issuance
Proper alignment between your license, website, and social media presence for a strong, compliant brand
A wider ecosystem of services: PRO, typing, visas, tax and accounting that you can plug into as your e-commerce business grows
Whether you are launching your first online store or expanding an existing brand into e-commerce, we help you obtain the right UAE e-commerce license smoothly and efficiently.
Start Your E-Commerce Journey with Confidence
If you’re serious about building a sustainable online business, the first step is a solid legal setup. A properly structured UAE e-commerce license gives you credibility, protection, and access to the tools you need to grow.
Al Tawakkal is here to guide you through every step of how to get e commerce license in UAE from choosing the right structure and jurisdiction, to securing approvals and going live with your online store.
Ready to launch or regularise your online business?
Talk to Al Tawakkal today and let us help you secure the right ecommerce license so you can focus on what matters most: building your brand, serving your customers, and growing your digital business in Abu Dhabi and beyond.


